About Financial Choice Direct

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Financial Choice Direct is distributed by Best Interest Advice Pty Ltd ABN 82 084 204 035, AFSL 292925; and administered by OpenInvest Limited ACN 614 587 183 via the OpenInvest Portfolio Service ARSN 628 156 052. This website provides factual information about the service, and any general advice contained does not take into account your objectives, financial situation or needs.

Financial Choice Direct is distributed by Best Interest Advice Pty Ltd ABN 82 084 204 035, AFSL 292925; and administered by OpenInvest Limited ACN 614 587 183 via the OpenInvest Portfolio Service ARSN 628 156 052. This website provides factual information about the service, and any general advice contained does not take into account your objectives, financial situation or needs.

COMPANY

COMPANY

Best Interest Advice PTY LTD
Level 4, 68 York St, Sydney 2000
Postal : PO Box 115, North Ryde BC NSW 1670
AFSL 292925

CONTACT

CONTACT

Phone : 1300 664 118
Email : support@financialchoice.com.au

Before making any investment decision, please review the PDS and Target Market Determination (available at https://www.fin.openwealth.net.au/key-documents/). Should you require assistance in determining whether an investment in the service is right for you, you may wish to seek personal advice from an appropriately licensed financial adviser.

Why index investing has become so popular?

Let me add a personal touch!

Let me add a personal touch!

Why index investing has become so popular?

Let me add a personal touch!

Let me add a personal touch!

Back in 2008, as the world financial system was collapsing and investors funds were being frozen, I published a book called Super Rich which became a best seller. In that book I wrote a whole chapter predicting why Exchange Traded Funds (ETF’s) would dominate the investment landscape because of their simplicity and low cost and outstanding investment returns.

Numerous research papers were published on the topic of investing, and they confirmed that nearly 85% of professional Investment managers were underachieving. Index investing was in its infancy at the time and so were ETF’s that tracked Australian and Global indexes.

I made a bold prediction then that ETF’s would grow so much in popularity around the world that they would become a main component of portfolio construction for investors.

Fast forward to 2024 and that is exactly what has happened.

Back in 2008, as the world financial system was collapsing and investors funds were being frozen, I published a book called Super Rich which became a best seller. In that book I wrote a whole chapter predicting why Exchange Traded Funds (ETF’s) would dominate the investment landscape because of their simplicity and low cost and outstanding investment returns.

Numerous research papers were published on the topic of investing, and they confirmed that nearly 85% of professional Investment managers were underachieving. Index investing was in its infancy at the time and so were ETF’s that tracked Australian and Global indexes.

I made a bold prediction then that ETF’s would grow so much in popularity around the world that they would become a main component of portfolio construction for investors.

Fast forward to 2024 and that is exactly what has happened.

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